ZGŁOSZENIA DO CANNES LIONS 2014

Kategoria

2013

2014

Zmiana % r/r

Branded Content & Entertainment Lions

968

1 179

22%

Creative Effectiveness Lions

120

80

-33%

Cyber Lions

2 627

3 660

39%

Design Lions

2 373

2 624

11%

Product Design Lions (nowa kategoria)

-

194

-

Direct Lions

2 578

2 676

4%

Film Lions

3 125

2 838

-9%

Film Craft Lions

2 029

2 073

2%

Innovation Lions

270

206

-24%

Media Lions

3 031

3 127

3%

Mobile Lions

1 061

1 187

12%

Outdoor Lions

5 613

5 660

1%

PR Lions

1 296

1 850

43%

Press Lions

5 711

5 007

-12%

Promo & Activation Lions

2 974

3 241

9%

Radio Lions

1 552

1 448

-7%

Titanium & Integrated Lions

437

378

-14%

SUMA

35 765

37 428

5%